Win with data: How Chicago tech data team celebrate their success

GoHealth’s platform works to help individuals find the best healthcare coverage for them. Director of Strategic Analytics Adam Brown said the company prioritizes recognition for a job well-done sometimes with praise from leadership — sometimes with a mechanical bull.

Gohealth data team

What are some of the impactful projects your data team is working on?

We've worked hard over the last several months on two key initiatives. First, we created a model capable of predicting if a potential customer will make a purchase of health insurance or Medicare products, and if they do, what that product will be. With this model, we have been able to differentiate our customer sales and servicing processes. We have also worked diligently to develop survival analysis and customer decay models to better understand our customers’ life time value across all of our product offerings.


”We created a model capable of predicting if a potential customer will make a purchase of health insurance or Medicare products.”


How does your team celebrate a big project completion or a team win?

On a macro level, we have a company celebration each quarter when leadership communicates initiative progress, successful projects we've completed and how they will positively impact continued success. A mechanical bull may or may not have been involved in the last celebration. On a micro level, we also have a quarterly recognition program across our technology organization. All of our tech members can nominate other people who have gone above and beyond their typical responsibilities. We fill out a nomination then draw winners for a few different prizes.



The original post is available at https://www.builtinchicago.org/2019/01/23/how-data-team-celebrate-success

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